Books Details
Author : Ryan Holiday Pages : pages Publisher : Penguin Audio Language : spa ISBN-10
: B0733RT7VL ISBN-13 :
Books Descriptions
Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all
stripes--authors, entrepreneurs, musicians, filmmakers, fine artists--how a classic
work is made and marketed. In Hollywood, a movie is given a single weekend to
succeed before being written off. In Silicon Valley, a startup is a failure if it doesn't go
viral or rake in venture capital from the start. In publishing, a book that took years to
write is given less than three months to sink or swim. These brutally shortsighted
attitudes have choked the world with instructions for engineering a flash-in-the-pan
and littered the media landscape with fads and flops. Meanwhile, the greats, the
stalwarts, the household names, are those who focus on a singularly different,
possibly heretical, idea: that their work can and should last. For instance, Zildjian has
been one of the premier makers of cymbals since its founding in 1623--and shows no
signs of quitting. Iron Maiden has filled stadiums for forty
